Genderless Shopping: Brands Erasing ‘His’ and ‘Her’ Labels
The fashion industry has long been criticized for its lack of inclusivity and diversity, particularly when it comes to gender. Clothing brands have traditionally divided their collections into two categories: men’s and women’s, adhering to societal norms and perpetuating the binary view of gender. However, in recent years, a new trend has been emerging – genderless shopping, where brands are erasing ‘his’ and ‘her’ labels and creating clothing that can be worn by anyone, regardless of their gender identity. This revolution in the fashion world is breaking down barriers and challenging traditional notions of gender, creating a more inclusive and diverse shopping experience for all. Let’s delve deeper into this growing phenomenon of genderless shopping and the brands that are leading the way.
The Rise of Genderless Shopping
In the past few years, there has been a growing demand for gender-neutral and genderless clothing, driven by the increasing awareness and acceptance of gender diversity. More and more individuals are rejecting the traditional gender labels and embracing a fluid and non-binary identity, and with this, they are seeking clothing options that reflect their personal style and identity.
This shift towards genderless shopping is also influenced by the rise of the Gen Z and millennial generations, who are known for their progressive and inclusive mindset. These young consumers are more likely to reject gender stereotypes and look for brands that align with their values of diversity and inclusivity.
The Problem with Traditional Gendered Clothing
For decades, the fashion industry has been dividing clothing collections into ‘men’s’ and ‘women’s’, based on societal expectations of what is considered masculine and feminine. This has resulted in clothing that is limited and restrictive, perpetuating harmful gender norms and reinforcing the idea that individuals must adhere to the binary view of gender.
Traditional gendered clothing also presents a challenge for non-binary or gender-nonconforming individuals, who do not identify with either category. They are often left with limited options or forced to shop in sections that do not align with their gender identity, making them feel excluded and marginalized.
The Brands Leading The Genderless Shopping Revolution
Thankfully, more and more fashion brands are recognizing the need for inclusive and gender-neutral clothing options and are stepping up to cater to this demand. These brands are reshaping the fashion landscape and providing a platform for individuals to express their unique identities, free from traditional labels.
ASOS
Online retailer ASOS has been a front-runner in the genderless shopping movement. In 2018, they launched the ‘ASOS Design’ collection, which features unisex and gender-neutral clothing options for all body types. They also introduced a ‘genderless’ category on their website, allowing shoppers to browse clothing without being limited to traditional gender categories.
Zara
Spanish fashion brand Zara has also taken steps towards inclusivity with their ‘Ungendered’ collection, which features minimalist and versatile clothing options that can be worn by anyone. They have also stopped labeling their clothing as ‘men’s’ or ‘women’s’ and now use just the term ‘clothing’.
H&M
H&M has joined the genderless shopping movement with their ‘H&M x Eytys’ collection, which features unisex clothing designed in collaboration with Swedish brand Eytys. The collection features oversized silhouettes, neutral colors and plays with traditional ideas of masculine and feminine clothing.
The Impact of Genderless Shopping
The rise of genderless shopping has had a significant impact on the fashion industry, breaking down traditional gender barriers and promoting inclusivity and diversity. It has also opened up a new market for brands to cater to, allowing them to reach a wider audience and increase their customer base.
Moreover, genderless shopping has a positive effect on individuals who do not conform to traditional gender norms. It provides them with a sense of acceptance and allows them to express themselves freely through their clothing without being restricted by societal expectations.
In Conclusion
Gone are the days of strictly ‘men’s’ and ‘women’s’ clothing collections. The rise of genderless shopping is redefining the fashion industry and creating a more inclusive and diverse shopping experience for all. Brands that embrace this movement not only cater to a growing market but also make a statement in support of gender diversity and inclusivity. Let’s hope this trend continues to evolve and inspire other industries to follow suit.
