Dropshipping Exposed: Why That Instagram Ad Takes Months to Arrive

Published on March 5, 2024

by Tara Parker-Pope

Have you ever seen an ad on Instagram for a product that you just had to have? You quickly click on the link, enter your payment information, and eagerly wait for your new purchase to arrive. But weeks, even months, go by and you’re left wondering why that “express shipping” hasn’t lived up to its name. The truth is, many of these products are coming from a dropshipping company, and the reality behind those seemingly enticing Instagram ads may surprise you. So, let’s dive into the world of dropshipping and uncover why that Instagram ad is taking months to arrive.Dropshipping Exposed: Why That Instagram Ad Takes Months to Arrive

The Basics of Dropshipping

First, let’s define what dropshipping actually is. In the simplest terms, it’s a retail fulfillment method where the seller does not keep the products in stock. Instead, when a customer makes a purchase, the seller buys the item from a third-party supplier who then ships it directly to the customer. This means that the seller never actually handles or sees the product.

One of the biggest advantages of dropshipping is that it requires little to no upfront investment. All you need is a laptop and an internet connection to start your own dropshipping business. With the rise of e-commerce and online shopping, dropshipping has become increasingly popular in recent years.

The Rise of Instagram Dropshipping Ads

With over 1 billion active monthly users, it’s no wonder that companies are turning to Instagram to advertise their products. Instagram ads are visually appealing and can reach a large audience in a short amount of time. This makes it the perfect platform for dropshipping companies to showcase their products.

So, what do these Instagram dropshipping ads typically look like? They often feature trendy products at low prices, with flashy captions and impressive reviews from seemingly satisfied customers. These ads create a sense of urgency, encouraging users to act quickly and make a purchase before the item sells out.

The Catch Behind Those Instagram Ads

While these ads may seem enticing, there is often a catch behind the low prices and quick shipping promises. In order to keep their prices low, dropshipping companies will often use a method called “ePacket shipping.” This is a shipping option created by the United States Postal Service (USPS) that allows shipments from overseas to be delivered to the US within 7-14 days at a discounted rate.

However, these ePacket shipments are only available for products that weigh less than 4.4 pounds. This means that many dropshipping companies can only sell lightweight items, such as phone cases or jewelry. So, if you’ve purchased a bulky item from an Instagram ad and it’s taking months to arrive, it’s likely not being shipped through ePacket.

The Role of AliExpress in Dropshipping

We now know that many dropshipping companies source their products from third-party suppliers. And one of the most popular sourcing platforms is AliExpress. This online marketplace connects Chinese suppliers with international buyers, and it’s a go-to for many dropshipping companies due to its large selection of low-cost products.

However, there are a few downsides to using AliExpress for dropshipping. While the prices may be cheap, the quality of the products can often be subpar. In addition, the shipping times are much longer than what is advertised on the website, often taking weeks or even months for the product to arrive.

Why That Instagram Ad is Taking Months to Arrive

Now, let’s circle back to the main question: why is that Instagram ad taking months to arrive? The simple answer is that dropshipping companies often use cheaper, slower shipping methods to cut costs and maximize profits. This means that the advertised “express shipping” is not as fast as you may have expected.

In addition, customs clearance and other delays may also play a role in the longer shipping times. Since many of these products are coming from overseas, they must go through customs before being delivered to the customer. This can result in even longer wait times, especially during peak shopping seasons.

The Risks of Dropshipping

While dropshipping may seem like an easy way to make money, there are several risks involved. As a customer, you may not be getting the quality product or quick shipping that you were promised. And as a potential dropshipper, there is a risk of losing money if the product does not live up to the customer’s expectations or if there are shipping delays that are out of your control.

In addition, dropshipping companies often don’t have control over the shipping process, which can lead to unhappy customers and negative reviews. This can have a significant impact on the company’s reputation and future sales.

In Conclusion

So, the next time you come across an enticing Instagram ad from a dropshipping company, remember that there may be more to the story than what meets the eye. You now know the truth behind why that Instagram ad takes months to arrive, and the risks involved in this type of retail model. While dropshipping may still seem like a viable option for some, it’s important to be aware of the potential drawbacks and do your research before making a purchase or starting your own dropshipping business.