Celebrity-Owned Brands Exposed: Who Actually Designs the Clothes?
Celebrity-owned brands have always been a hot topic in the fashion industry. Consumers are often drawn to these brands because of the famous name attached to them, but there has always been a question about who actually designs the clothes. Do these celebrities have any real involvement in the design process, or are they simply putting their name on someone else’s work? Let’s take a closer look at some of the biggest celebrity-owned brands and find out the truth behind who is actually designing the clothes.
The Kardashian-Jenners: Kylie Cosmetics and Skims
The Kardashian-Jenner family is known for their successful business ventures, including fashion and beauty brands. Two of the most famous brands within the family are Kylie Cosmetics and Skims. Kylie Jenner, the youngest of the sisters, started her own makeup line in 2015 which quickly became a billion-dollar empire. Skims, a shapewear and loungewear brand, was launched by Kim Kardashian in 2019 and has also seen tremendous success.
Who Designs the Clothes?
Many people assume that the Kardashian-Jenner sisters are heavily involved in the design process for their respective brands. After all, they are often seen wearing their own products on social media and at events. However, it turns out that the Kardashian-Jenners do not actually design their own clothes or makeup products. In fact, both Kylie Cosmetics and Skims are designed by a team of professionals, including creative directors and designers.
In an interview with Forbes, Kylie revealed that she has “a say in everything” but relies on her creative team to bring her ideas to life. As for Skims, Kim has stated that she works closely with her team but ultimately trusts them to execute her vision.
Rihanna: Fenty Beauty and Savage x Fenty
Rihanna is another celebrity turned successful businesswoman with her beauty brand, Fenty Beauty, and lingerie brand, Savage x Fenty. Both brands have broken barriers in their respective industries, with Fenty Beauty being known for its inclusive shade range and Savage x Fenty for its size-inclusive and diverse lingerie campaigns.
Who Designs the Clothes?
Rihanna has made it clear that she is heavily involved in the design process for both Fenty Beauty and Savage x Fenty. In an interview with Vogue, she stated that she is “really hands-on” with Fenty Beauty and is involved in everything from product development to packaging design. As for Savage x Fenty, Rihanna serves as the creative director and is heavily involved in the design process for each collection.
Kanye West: Yeezy
Kanye West is not only a successful musician, but he has also made a name for himself in the fashion industry with his brand, Yeezy. The brand started as a collaboration with Adidas but has since expanded to include clothing, shoes, and accessories.
Who Designs the Clothes?
Kanye West is known for his strong opinions and creative vision, so many assume that he designs the clothes for his brand. However, it has been revealed that Kanye simply serves as a creative director and works with a team of designers to bring his ideas to life. In an interview with Business of Fashion, Kanye stated, “I don’t have to know how to draw a sketch, I could have people who are really skilled at knowing how to translate the sketches.”
The Verdict
While some celebrities may have a more hands-on approach to their fashion and beauty brands, it is clear that the majority of celebrity-owned brands are not entirely designed by the celebrities themselves. They may have a say in certain aspects of the design process, but the majority of the work is done by a team of professionals. At the end of the day, the success of these brands can be attributed not only to the famous names behind them but also to the talented designers and creators who bring their ideas to life.
In Conclusion
Celebrity-owned brands may often be associated with their famous owners, but it is important to recognize the hard work and creativity of the teams behind these brands. While some celebrities may have more involvement in the design process than others, it is clear that the success of these brands is a result of a collaborative effort. So the next time you shop from a celebrity-owned brand, remember that there is a team of individuals who deserve credit for the designs.
