The ‘Lipstick Effect’ refers to a phenomenon where beauty sales experience a boost during times of economic recession. It may seem counterintuitive that a luxury industry like cosmetics would thrive during a financial downturn, but history has shown that it is a reliable pattern. This trend has been observed since the Great Depression and is […]
The world of fashion and aesthetics is ever-evolving, with trends and styles shifting at a rapid pace. From the popular Barbiecore trend to the timeless appeal of Coastal Grandma aesthetics, consumers are constantly looking for new ways to express themselves through their personal style. And in this digital age, the impact of these aesthetic trends […]
Welcome to the world of pre-loved luxury, where the rich and famous are now obsessed with secondhand designer items. From designer clothing and handbags to high-end watches and jewelry, wealthy individuals are now turning to the resale market to fulfill their luxury cravings. This trend is taking the world by storm, with the market for […]
If you’re an avid Instagram user, you may have noticed a small and seemingly unassuming button on some posts. It’s a small shopping bag icon, usually hidden under the image or video itself. This is Instagram’s hidden ‘Buy Now’ button, and it’s been making quite the buzz in the world of social media and e-commerce. […]
In today’s fast-paced, technology-driven world, the way we shop for goods and services is constantly evolving. From brick-and-mortar stores to online shopping, we have seen a drastic shift in the way we make purchases. But what does the future hold for us? What will the 2030 shopping cart look like? With advancements in artificial intelligence, […]
Live streaming has become hugely popular in recent years, with millions of people tuning in to watch their favorite content creators and celebrities in real-time. But in China, live streaming has evolved into something much more than just entertainment – it has become a powerful tool for commerce, known as ‘live commerce’ or ‘shoppable livestreams’. […]
When one thinks of the fashion industry, Africa may not be the first region that comes to mind. However, with the rise of technology and social media, African fashion brands are quickly gaining recognition on a global scale. These homegrown designers are using tech advancements to expand their reach and showcase their unique styles and […]
The rise of subscription-based services has transformed the way we shop in recent years. From streaming services to meal kits, consumers can now have almost anything they need delivered right to their doorstep on a recurring basis. While the convenience of these services is undeniable, many consumers are beginning to feel the effects of what […]
Picture this: you walk into your favorite store and before you even have a chance to browse, a pop-up appears on your phone offering you personalized recommendations based on your past purchases. How did the store know what you wanted? Welcome to the world of AI-powered pop-ups, where smart technology is revolutionizing the way we […]
The rise of digital nomadism has taken the world by storm, as more and more people are ditching their traditional office jobs and embracing a location-independent lifestyle. With the ability to work from anywhere in the world, digital nomads require a specific set of gear and essentials to make their travels more convenient and efficient. […]